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What Does a BBB Rating Really Mean?

BBB logo

When searching for an auto mechanic, it can be tough to know what exactly to look for. Word-of-mouth isn’t as easy to come by as it used to be, and there is so much information on the internet that it’s difficult to know how to weed through search results and reviews for nearby auto shops. You may see extensive certifications and badges that seem to indicate a level of trustworthiness, but what do they really mean?

One of the most prevalent identifiers you may BBB Ratingsee when it comes to businesses is the Better Business Bureau (BBB) Rating. It’s almost so common that you may overlook this badge, but it’s worth pausing to consider just how helpful that insight can be as a consumer.

The Better Business Bureau has been around 1912 and essentially serves as a unbiased organization to improve marketplace trust. They offer a rating scale from A+ to F that grades business based on several factors in order to represent a level of confidence for engaging in business with that particular company. A business does not have to be accredited with BBB to get a rating (as accreditation does imply a membership of sorts with BBB), and there are certain industries that are not eligible for a rating due to the nature of the services provided.

Factors Considered in the BBB Rating

  • Advertising concerns/ complaints
  • Background information available regarding the company
  • History of failure to address complaints
  • How long the company has been in business
  • Nature of services/products provided
  • The number of unresolved complaints against the business via the BBB
  • Total volume of complaints
  • Whether the business has appropriate licensing

These are just a few of the considerations that the Better Business Bureau uses to calculate the grade a business receives, and keep in mind that the rating can change at any point based on complaints lodged or additional information received/available. For more detail on the BBB Rating system, review this helpful FAQ on their site. While there are many ways that you can vet a potential business to work with, the BBB rating is certainly a helpful method for determining the company’s track record of resolving complaints with customers and establishing a level of trust that they deliver what they say they do (or not, in the case of a poor grade). If you’re looking for an A+ rated auto repair shop in Des Moines, IA, be sure to call Premier Automotive ! You can review our stellar BBB record here, or come on in to get to know our trusted mechanics.


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